How to License your Million Dollar Idea by Reese Harvey

Author:Reese, Harvey [Reese, Harvey]
Language: eng
Format: epub
Publisher: John Wiley and Sons
Published: 2011-07-19T14:00:00+00:00

The marketing assistants, design department employees, and engineers who you might think are the logical folks in the company to first show your idea to are precisely the people you want to avoid. These folks are your enemies, so recognize them for what they are. It is their job to come up with tweaks, design changes, and improvements for the company’s products, and so when you come out of left field with some wonderful new product idea that perhaps they should have thought of themselves, they see you as a threat and believe it is not in their best interest to allow you to succeed. These folks will listen and smile and ask intelligent questions and string you along forever, but bumping the idea up to the boss is the last thing on their minds. This attitude among second-tier employees against outsiders with product ideas is so prevalent and known that it actually has a name: the N.I.H. Syndrome—“Not Invented Here.” If the idea comes from some dumb outsider it can’t possibly be as good as the ideas that are generated by these insider folks themselves. They live in fear that the boss will say, “Hey, why didn’t you think of this idea?”

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.